Purplemoss Media is a digital signage and new media company providing in-store
advertising opportunities for well known brands in the pharmacy sector.
This solution consists of a large plasma or LCD screen(s), situated
behind the dispensing counters, displaying advertising content to
consumers whilst they queue for their prescriptions or clinic
appointments.
Modern
technology (and considerable know-how) allows Purplemoss Media to
stream advertisements in real time to multiple stores, with flexibility
to suit local needs. This advertising solution is being warmly welcomed
by advertisers and pharmacies alike and both are increasing their
presence in this exciting new promotional medium.
The
project went live last year and has proved a win-win for both parties.
The brands that advertised reported an increase in sales to those
pharmacies after one month of between 100% and 1200%, when the in-store
screen adverts ran alongside the traditional printed pamphlets and
shelf talkers, compared with the traditional printed methods alone.
Pharmacists are also satisfied with the state-of-the-art image that is
portrayed, the increase in stock turnover and the possibility of local
flexibility that the system allows.
